2 days / Facilitated by BFD Studio
Foundation Sprint workshopChoose a direction
before you build.
Give a new initiative a clear starting point. Decide who it serves, what problem matters and why your approach deserves to exist before you invest in making it.
Plan your Foundation SprintStart with a call about your team, your question and the right format.
In the roomA small leadership team and a decision-maker
Inside the workshop
Get it out of your head. Into the room.
The format
What is the Foundation Sprint?
A Foundation Sprint is a two-day workshop for a team starting a significant new initiative. It helps you decide who you serve, what problem matters, how your approach stands apart and which assumptions you need to test.
Based on the Foundation Sprint by Jake Knapp and John Zeratsky. The Foundation Sprint guide ↗
When it helps
A promising idea is not yet a shared direction.
Teams can agree that an opportunity matters while imagining very different customers, products and measures of success. A facilitated Foundation Sprint makes those differences visible early. Instead of carrying competing assumptions into delivery, you work toward a founding hypothesis that the team can explain and test.
- You are starting a new product, service or business initiative.
- The team disagrees about the customer, problem or advantage.
- You need to choose between approaches before investing in a prototype.
What we’ll do together.
2 days. One focused question.
A format built around making progress.
- Day 1
Get the basics clear
Define the customer and problem, then examine the alternatives and the differentiation your approach could offer.
- Day 2
Choose an approach
Compare possible directions and make the decisions needed to move forward together.
- Next
Make it testable
Turn the chosen direction into a founding hypothesis and identify the assumptions an experiment should address.
The takeaway
What you’ll leave with.
- A clear statement of the customer and the problem you intend to solve.
- A chosen approach and the differentiation behind it.
- A founding hypothesis and the assumptions to test next.
Before we begin
Bring the right people.
We’ll bring the structure.
Bring a small leadership team and someone who can make the final decision. We’ll use the planning call to understand the initiative and identify useful existing research, customer knowledge and constraints. The workshop works best when the team can focus on one initiative for both days.
Talk through your workshopA few useful answers
Before you book.
Who created the Foundation Sprint?
Jake Knapp and John Zeratsky developed the Foundation Sprint. BFD facilitates a workshop based on their method; the session is delivered by our studio.
Is a Foundation Sprint the same as a Design Sprint?
They answer different questions. A Foundation Sprint establishes your customer, differentiation and approach. A Design Sprint takes a chosen challenge into a prototype and customer interviews over five days.
Do we need a finished business plan?
No. Bring the idea, what you know about customers and the decisions that are currently difficult to make. Existing evidence is useful, but an unresolved direction is a reason to run the workshop.
Will we leave with a tested product?
The two-day outcome is a testable founding hypothesis, not a built or validated product. A prototype or other experiment can follow once the team agrees what it needs to learn.
How much does the workshop cost?
We’ll scope the workshop around your team, preparation and facilitation needs. Book a call to discuss the format and get a proposal for your engagement.
Let’s start with your question.
What should you build—and why?
Tell us what your team is trying to move forward. We’ll discuss the fit, the people and the preparation together.
Plan your Foundation SprintTell us what your team is working on.
Share your question. We’ll help you choose the right workshop.
Or book a call directly:
Book a Discovery Call